[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.bolio.cz\/uplna-prirucka-pro-pouzivani-bing-webmaster-tools-cast-3\/#Article","mainEntityOfPage":"https:\/\/www.bolio.cz\/uplna-prirucka-pro-pouzivani-bing-webmaster-tools-cast-3\/","headline":"\u00dapln\u00e1 p\u0159\u00edru\u010dka pro pou\u017e\u00edv\u00e1n\u00ed Bing Webmaster Tools \u2013 \u010d\u00e1st 3","name":"\u00dapln\u00e1 p\u0159\u00edru\u010dka pro pou\u017e\u00edv\u00e1n\u00ed Bing Webmaster Tools \u2013 \u010d\u00e1st 3","description":"Chief Evangelist a p\u0159isp\u011bvatelka z\u00a0Bingu Christi Olson n\u00e1m zrecenzuje v\u00a0tomto d\u00edle funkci Diagnostika a n\u00e1stroje a tak\u00e9 sekci zabezpe\u010den\u00ed v\u00a0t\u00e9to \u010d\u00e1sti 3. na\u0161\u00ed s\u00e9rie o Bing Webmaster Tools. \u00a0 Dnes pokryjeme dal\u0161\u00ed dv\u011b sekce Bing Webmaster Tools a ob\u011b dv\u011b jsou velmi u\u017eite\u010dn\u00e9 a n\u00e1pomocn\u00e9 pro kohokoliv, kdo by se cht\u011bl dob\u0159e hodnotit v\u00a0tomto internetov\u00e9m … ","datePublished":"2026-05-20","dateModified":"2026-05-20","author":{"@type":"Person","@id":"https:\/\/www.bolio.cz\/author\/#Person","name":"","url":"https:\/\/www.bolio.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2764a424a89ac38785df784051989f5c5cb264a2405c7e5d24c1907a83f0fb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2764a424a89ac38785df784051989f5c5cb264a2405c7e5d24c1907a83f0fb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"bolio.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.bolio.cz\/uplna-prirucka-pro-pouzivani-bing-webmaster-tools-cast-3\/","wordCount":1265,"articleBody":"Chief Evangelist a p\u0159isp\u011bvatelka z\u00a0Bingu Christi Olson n\u00e1m zrecenzuje v\u00a0tomto d\u00edle funkci Diagnostika a n\u00e1stroje a tak\u00e9 sekci zabezpe\u010den\u00ed v\u00a0t\u00e9to \u010d\u00e1sti 3. na\u0161\u00ed s\u00e9rie o Bing Webmaster Tools.\u00a0Dnes pokryjeme dal\u0161\u00ed dv\u011b sekce Bing Webmaster Tools a ob\u011b dv\u011b jsou velmi u\u017eite\u010dn\u00e9 a n\u00e1pomocn\u00e9 pro kohokoliv, kdo by se cht\u011bl dob\u0159e hodnotit v\u00a0tomto internetov\u00e9m vyhled\u00e1va\u010di. Tyto dv\u011b sekce, kter\u00e9 nyn\u00ed budeme popisovat, jsou:\t\tDiagnostika a n\u00e1stroje\t\tZabezpe\u010den\u00ed\u00a0\tDiagnostika a n\u00e1strojePokud v\u00e1s zaj\u00edm\u00e1 skv\u011bl\u00e1 pozice a dobr\u00e9 hodnocen\u00ed na Bingu, tato sekce by m\u011bla b\u00fdt extr\u00e9mn\u011b n\u00e1pomocn\u00e1 k\u00a0dosa\u017een\u00ed t\u011bchto c\u00edl\u016f, nebo\u0165 je to pr\u00e1v\u011b tady, kde jsou schovan\u00e9 n\u00e1stroje SEO a n\u00e1stroje kl\u00ed\u010dov\u00fdch slov. Tyto n\u00e1stroje v\u00a0t\u00e9to sekci v\u00e1m pomohou identifikovat a opravit n\u011bkter\u00e9 probl\u00e9my na internetov\u00fdch str\u00e1nk\u00e1ch, abyste tak mohli nav\u00fd\u0161it va\u0161i celkovou viditelnost na internetu a hlavn\u011b ve vyhled\u00e1v\u00e1n\u00ed.\u00a0\tSEO analyz\u00e1torSEO Analyzer (analyz\u00e1tor) je tady, aby v\u00e1m pomohl analyzovat individu\u00e1ln\u00ed str\u00e1nky pro SEO (optimalizaci v\u00fdkonu internetov\u00e9ho vyhled\u00e1va\u010de).\u00a0Na za\u010d\u00e1tek si poj\u010fme zadat jakoukoliv URL do kolonky vyzna\u010den\u00e9 na obr\u00e1zku a klikn\u011bte na \u201eanalyzovat\u201c. Kolonka je identifikovan\u00e1 pod \u010d\u00edslem dva v\u00a0bublin\u011b na obr\u00e1zku v\u00fd\u0161e.\u00a0SEO analyzer m\u016f\u017ee obej\u00edt robots.txt soubor a m\u016f\u017ee oskenovat jak\u00e9koliv aktivn\u00ed URL na va\u0161\u00ed webov\u00e9 str\u00e1nce. To v\u00e1m dovol\u00ed nejen zkontrolovat jednotliv\u00e9 str\u00e1nky, kter\u00e9 nechcete, aby Bingbot ji\u017e aktivn\u011b proch\u00e1zel a indexoval. Pokud n\u00e1stroj objev\u00ed n\u011bjak\u00e9 redirekty, bude je n\u00e1sledovat (s co mo\u017en\u00e1 nejlep\u0161\u00ed preciznost\u00ed) a v\u017edy v\u00e1s na n\u011b upozorn\u00ed p\u0159i hl\u00e1\u0161en\u00ed.\u00a0Jakmile je cel\u00e1 anal\u00fdza kompletn\u00ed a hotov\u00e1, m\u016f\u017eete kliknout na ka\u017ed\u00e9 individu\u00e1ln\u00ed SEO n\u00e1vrhy identifikovan\u00e9 \u010d\u00edslem t\u0159i v\u00a0bublin\u011b na obr\u00e1zku v\u00fd\u0161e, ka\u017ed\u00e1 z\u00a0nich bude obsahovat n\u011bjak\u00fd po\u010det chyb nalezen\u00fdch a tak\u00e9 popis jednotliv\u00fdch probl\u00e9m\u016f, kter\u00e9 byly detekov\u00e1ny pro st\u00e1vaj\u00edc\u00ed URL.\u00a0Na prav\u00e9 stran\u011b n\u00e1stroje m\u00e1te n\u011bkolik rozli\u010dn\u00fdch mo\u017enost\u00ed toho, jak m\u016f\u017eete vid\u011bt va\u0161i internetovou str\u00e1nku. Mo\u017enost \u201eThe Analyzed (analyzov\u00e1ny)\u201c poskytuje vizu\u00e1ln\u00ed pohled na v\u00e1\u0161 obsah, mo\u017enost Page Source (zdroj str\u00e1nky) v\u00e1m umo\u017en\u00ed vid\u011bt zdrojov\u00fd k\u00f3d. N\u011bkter\u00e9 SEO n\u00e1vrhy v\u00e1s upozorn\u00ed na nejr\u016fzn\u011bj\u0161\u00ed elementy, kter\u00e9 nejsou viditeln\u00e9 v\u00a0dan\u00e9m pohledu, jako nap\u0159\u00edklad jsou nejr\u016fzn\u011bj\u0161\u00ed tagy, a tak\u00e9 v\u00e1m doporu\u010d\u00ed p\u0159epnout na jin\u00fd pohled, abyste vid\u011bli identifikovan\u00e9 probl\u00e9my.\u00a0Pokud chcete v\u00edce detailn\u011bj\u0161\u00ed zpr\u00e1vu o specifick\u00fdch probl\u00e9mech, sta\u010d\u00ed kliknout na znam\u00e9nko \u201e+\u201c ve zvolen\u00e9m ok\u00e9nku n\u00e1vrhu a objev\u00ed se vyskakovac\u00ed ok\u00e9nko (pod \u010d\u00edslem 4 v\u00a0bublin\u011b na obr\u00e1zku v\u00fd\u0161e), kter\u00e9 v\u00e1m vysv\u011btl\u00ed nejr\u016fzn\u011bj\u0161\u00ed doporu\u010den\u00e9 kroky.\u00a0\tP\u0159esun str\u00e1nkyFunkce \u201eSite move (p\u0159esun str\u00e1nky)\u201c v\u00e1m dovoluje ozn\u00e1mit Bingu, \u017ee va\u0161e webov\u00e1 str\u00e1nka se p\u0159esunula na novou dom\u00e9nu nebo \u017ee jste p\u0159esunuli \u010d\u00e1st va\u0161\u00ed webov\u00e9 str\u00e1nky na \u00fapln\u011b nov\u00e9 um\u00edst\u011bn\u00ed. Tato funkce v\u00e1m dovol\u00ed zrychlit proces aktualizace pro Bing, ohledn\u011b lokace va\u0161\u00ed str\u00e1nky v\u00a0indexu.\u00a0\tV\u00fdzkum kl\u00ed\u010dov\u00fdch slovTento n\u00e1stroj \u201eKeyword research (v\u00fdzkum kl\u00ed\u010dov\u00fdch slov)\u201c v\u00e1m dovoluje zp\u0159\u00edstupnit v\u00fdzkumn\u00e1 data od Bingu, abyste dostali pom\u011bry organick\u00fdch \u017e\u00e1dost\u00ed pro kl\u00ed\u010dov\u00e1 slova na Bingu, stejn\u011b tak podobn\u00e1 \u010di relevantn\u00ed kl\u00ed\u010dov\u00e1 slova. Na rozd\u00edl od ostatn\u00edch n\u00e1stroj\u016f jin\u00fdch internetov\u00fdch prohl\u00ed\u017ee\u010d\u016f, kter\u00e9 se t\u00edmto zab\u00fdvaj\u00ed, tento pom\u011br nen\u00ed zaokrouhlen\u00fd, tak\u017ee m\u016f\u017eete z\u00edskat velmi realistick\u00fd sn\u00edmek pom\u011br\u016f provozu a toho, jak se vlastn\u011b provoz za toku \u010dasu m\u011bn\u00ed.\u00a0Je tu hned n\u011bkolik r\u016fzn\u00fdch filtr\u016f, kter\u00e9 v\u00e1m dovol\u00ed specifikovat provoz pro specifick\u00e9 nebo jednotliv\u00e9 zem\u011b a jazyky. Pokud s\u00a0my\u0161\u00ed p\u0159ejedete nad symbolem \u201e$\u201c po kl\u00ed\u010dov\u00e9m slov\u011b, m\u016f\u017eete vid\u011bt data z\u00a0placen\u00e9ho vyhled\u00e1v\u00e1n\u00ed od Bing Ads, kter\u00e9 v\u00e1m poskytnou alespo\u0148 hrub\u00fd odhad ceny za kliknut\u00ed a tak\u00e9 jednotliv\u00e9 p\u0159ihazov\u00e1n\u00ed inzerent\u016f, kte\u0159\u00ed aktivn\u011b c\u00edl\u00ed na tyto specifick\u00e9 kl\u00ed\u010dov\u00e9 slova skrze placen\u00e9 vyhled\u00e1v\u00e1n\u00ed.\u00a0\tTestovac\u00ed n\u00e1stroj \u201evhodn\u00e9 pro telefony\u201c\u201eMobile friendly test tool\u201c je velmi u\u017eite\u010dn\u00fd n\u00e1stroj, kter\u00fd dovol\u00ed Bingu analyzovat webovou str\u00e1nku, aby internetov\u00fd vyhled\u00e1va\u010d zjistil, jestli je \u201emobile-friendly (vhodn\u00e1 pro zobrazen\u00ed na telefonech)\u201c nebo ne a jak vlastn\u011b jednotliv\u00e9 str\u00e1nky vypadaj\u00ed na mobiln\u00edch za\u0159\u00edzen\u00edch. Tohle je jeden z\u00a0ve\u0159ejn\u011b dostupn\u00fdch n\u00e1stroj\u016f, ke kter\u00fdm m\u016f\u017eete z\u00edskat p\u0159\u00edstup, ani\u017e byste se p\u0159ihla\u0161ovali do Webmaster Tools.\u00a0\tFetch jako Bingbot a Validate BingbotFunkce \u201eFetch as Bingbot\u201c a \u201eov\u011b\u0159it Bingbot(a)\u201c v\u00e1m dovol\u00ed vid\u011bt, jak se zobrazuje Bingu k\u00f3d jednotliv\u00fdch str\u00e1nek.\u00a0Ov\u011b\u0159ovac\u00ed n\u00e1stroj od Bingu v\u00e1m zae dovol\u00ed ov\u011b\u0159it si, jestli provoz z\u00a0va\u0161ich serverov\u00fdch z\u00e1znam\u016f (zalo\u017een\u00fd na vl\u00e1kn\u011b user-agent) je vlastn\u011b Bingbot nebo jenom vypad\u00e1, \u017ee je to Bingbot.\u00a0A pro\u010d byste p\u0159esn\u011b tohle cht\u011bli kontrolovat? Pokud \u010dasto v\u00edd\u00e1te zv\u00fd\u0161en\u00fd po\u010det 403 chybn\u00fdch k\u00f3d\u016f z\u00a0validn\u00edch Bingbot \u017e\u00e1dost\u00ed, mo\u017en\u00e1 to znamen\u00e1, \u017ee nastaven\u00ed va\u0161eho serveru mohlo b\u00fdt nastaveno tak, aby povolilo Bingbot na z\u00e1klad\u011b hard-coded IP adresy nebo na z\u00e1klad\u011b cel\u00e9 \u0161k\u00e1ly rozli\u010dn\u00fdch IP adres. Bing nikde nezve\u0159ej\u0148uje seznam IP adres, kter\u00e9 pou\u017e\u00edv\u00e1 k\u00a0proch\u00e1zen\u00ed webov\u00fdch str\u00e1nek a internetu, proto\u017ee tyto IP adresy a jejich po\u010det se neust\u00e1le m\u011bn\u00ed.\u00a0\tMarkup ValidatorFunkce \u201eMarkup validator\u201c v\u00e1m d\u00e1 v\u011bd\u011bt, pokud va\u0161e markupy strukturovan\u00fdch dat byly implementov\u00e1ny tak, \u017ee je Bingbot m\u016f\u017ee p\u0159e\u010d\u00edst. Podporuje to n\u00e1sleduj\u00edc\u00ed markup jazyky:\t\tSchema.org.\t\tRDFa.\t\tMicroform\u00e1ty a microdata\t\tJSON-LD.\t\tOpen Graph\t\tNeov\u011b\u0159uje to HTML\u00a0Pokud byl Markup spr\u00e1vn\u011b aplikov\u00e1n, tak tento markup se bude zobrazovat v\u00a0hl\u00e1\u0161en\u00ed pod tla\u010d\u00edtkem \u201eov\u011b\u0159it\u201c. A co je nutn\u00e9 poznamenat, tak \u017ee tato funkce je takov\u00e1, kterou Bing podporuje a aktualizoval Validator pro JSON-LD v\u00a0\u010dervnu minul\u00e9ho roku 2018.\u00a0\tBezpe\u010dnostFunkce zabezpe\u010den\u00ed v\u00e1m pod\u00e1 ozn\u00e1men\u00ed poka\u017ed\u00e9, kdy\u017e Bing detekuje jak\u00e9koliv \u0161kodliv\u00e9 elementy na va\u0161\u00ed webov\u00e9 str\u00e1nce. Pokud Bing detekuje bu\u010f Malware nebo n\u011bjak\u00fd phishing, upozorn\u00ed v\u00e1s na n\u011bj v\u00a0t\u00e9to sekci Bing webmaster tools. Sekce zabezpe\u010den\u00ed v\u00e1m tak\u00e9 poskytuje celou \u0159adu detail\u016f ohledn\u011b bezpe\u010dnostn\u00edch certifik\u00e1t\u016f a jejich datum expirace, tak\u017ee m\u016f\u017ee b\u00fdt spr\u00e1vce webu upozorn\u011bn je\u0161t\u011b p\u0159edt\u00edm, ne\u017e mu n\u011bkter\u00fd certifik\u00e1t vypr\u0161\u00ed, aby jej obnovil.\tP\u0159\u00ed\u0161t\u00ed t\u00fddenP\u0159\u00ed\u0161t\u00ed t\u00fdden se pod\u00edv\u00e1me na Widgets, ozn\u00e1men\u00ed o odstran\u011bn\u00ed copywrigtu, Webmaster API a tak\u00e9 sekci pro podporu n\u00e1stroje v\u00a0Bing Webmaster Tools. Tak z\u016fsta\u0148te na\u017ehaveni!\u00a0Pokud se chcete dozv\u011bd\u011bt v\u00edce o Bing Webmaster Tools, sta\u010d\u00ed si jenom naj\u00edt p\u0159ede\u0161l\u00e9 \u010d\u00e1sti t\u00e9to \u00fa\u017easn\u00e9 s\u00e9rie na na\u0161ich str\u00e1nk\u00e1ch.                                                                                                                                                                                                                                                                                                                                                                                                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