[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.bolio.cz\/skoro-padesat-statnich-zastupcu-se-spojilo-dohromady-v-antimonopolnim-vysetrovani-googlu\/#Article","mainEntityOfPage":"https:\/\/www.bolio.cz\/skoro-padesat-statnich-zastupcu-se-spojilo-dohromady-v-antimonopolnim-vysetrovani-googlu\/","headline":"Skoro pades\u00e1t st\u00e1tn\u00edch z\u00e1stupc\u016f se spojilo dohromady v antimonopoln\u00edm vy\u0161et\u0159ov\u00e1n\u00ed Googlu.","name":"Skoro pades\u00e1t st\u00e1tn\u00edch z\u00e1stupc\u016f se spojilo dohromady v antimonopoln\u00edm vy\u0161et\u0159ov\u00e1n\u00ed Googlu.","description":"Vysoce o\u010dek\u00e1van\u00e9 a nyn\u00ed ofici\u00e1ln\u00ed. St\u00e1tn\u00ed z\u00e1stupci zapo\u010dali form\u00e1ln\u00ed \u0161et\u0159en\u00ed Google a Facebooku. Texask\u00fd st\u00e1tn\u00ed z\u00e1stupce Ken Paxton povede vy\u0161et\u0159ov\u00e1n\u00ed \u00fadajn\u00e9ho protikonkuren\u010dn\u00edho chov\u00e1n\u00ed Google a, odd\u011blen\u011b od toho, new-yorsk\u00fd st\u00e1tn\u00ed z\u00e1stupce Letitia James povede dal\u0161\u00ed mezist\u00e1tn\u00ed vy\u0161et\u0159ov\u00e1n\u00ed, tentokr\u00e1te Facebooku. To druh\u00e9 bylo ozn\u00e1meno minul\u00fd t\u00fdden. \u00a0 St\u00e1ty se p\u0159ipojuj\u00ed a kup\u00ed. \u00a0 GOogle vy\u0161et\u0159ov\u00e1n\u00ed, kter\u00e9 … ","datePublished":"2020-02-01","dateModified":"2020-02-01","author":{"@type":"Person","@id":"https:\/\/www.bolio.cz\/author\/#Person","name":"","url":"https:\/\/www.bolio.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2764a424a89ac38785df784051989f5c5cb264a2405c7e5d24c1907a83f0fb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2764a424a89ac38785df784051989f5c5cb264a2405c7e5d24c1907a83f0fb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"bolio.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.bolio.cz\/skoro-padesat-statnich-zastupcu-se-spojilo-dohromady-v-antimonopolnim-vysetrovani-googlu\/","wordCount":1003,"articleBody":"Vysoce o\u010dek\u00e1van\u00e9 a nyn\u00ed ofici\u00e1ln\u00ed. St\u00e1tn\u00ed z\u00e1stupci zapo\u010dali form\u00e1ln\u00ed \u0161et\u0159en\u00ed Google a Facebooku. Texask\u00fd st\u00e1tn\u00ed z\u00e1stupce Ken Paxton povede vy\u0161et\u0159ov\u00e1n\u00ed \u00fadajn\u00e9ho protikonkuren\u010dn\u00edho chov\u00e1n\u00ed Google a, odd\u011blen\u011b od toho, new-yorsk\u00fd st\u00e1tn\u00ed z\u00e1stupce Letitia James povede dal\u0161\u00ed mezist\u00e1tn\u00ed vy\u0161et\u0159ov\u00e1n\u00ed, tentokr\u00e1te Facebooku. To druh\u00e9 bylo ozn\u00e1meno minul\u00fd t\u00fdden.\u00a0St\u00e1ty se p\u0159ipojuj\u00ed a kup\u00ed. \u00a0GOogle vy\u0161et\u0159ov\u00e1n\u00ed, kter\u00e9 bylo dnes form\u00e1ln\u011b zapo\u010dato a vyhl\u00e1\u0161eno, je podporov\u00e1no \u010dty\u0159iceti osmi st\u00e1tn\u00edmi z\u00e1stupci. Vy\u0161et\u0159ov\u00e1n\u00ed FAcebooku m\u00e1 ve st\u00e1vaj\u00edc\u00ed dob\u011b podporu Colorada, Floridy, Iowy, Nebrasky, Severn\u00ed Karol\u00edny, Ohia, Tennessee a Kolumbie.\u00a0Alespo\u0148 podle zve\u0159ejn\u011bn\u00e9ho dne\u0161n\u00edho stanoviska texask\u00fdm st\u00e1tn\u00edm z\u00e1stupcem a jeho \u00fa\u0159adem\u201c bipartis\u00e1nsk\u00e1 koalice ozn\u00e1mila pl\u00e1ny na vy\u0161et\u0159ov\u00e1n\u00ed st\u00e1le v\u011bt\u0161\u00ed kontroly Google nad on-line inzer\u010dn\u00edmi trhy a provozem vyhled\u00e1v\u00e1n\u00ed, co\u017e m\u016f\u017ee v\u00e9st k\u00a0antikonkuren\u010dn\u00edmu chov\u00e1n\u00ed, kter\u00e9 zra\u0148uje spot\u0159ebitele.\u201c\u00a0St\u00e1tn\u00ed z\u00e1stupci budou spolupracovat a koordinovat sv\u00e9 sna\u017een\u00ed s\u00a0feder\u00e1ly. \u00a0Texask\u00fd vrchn\u00ed st\u00e1tn\u00ed z\u00e1stupce uvedl, \u017ee mezist\u00e1tn\u00ed vy\u0161et\u0159ov\u00e1n\u00ed Google bude \u201efungovat ve spolupr\u00e1ci s\u00a0feder\u00e1ln\u00edmi \u00fa\u0159ady\u201c. Sn\u011bmovna a Sen\u00e1t oba dva vy\u0161et\u0159uj\u00ed hlavn\u00ed technologick\u00e9 spole\u010dnosti a Ministerstvo spravedlnosti a Komise pro feder\u00e1ln\u00ed obchod rozd\u011blily jurisdikci nad vy\u0161et\u0159ov\u00e1n\u00edm, kter\u00e9 \u010dek\u00e1 GOogle, Facebook, Apple a Amazon.\u00a0Av\u0161ak Google zcela jasn\u011b z\u00edsk\u00e1v\u00e1 opravdu po\u0159\u00e1dn\u00fd kus pozornosti.\u00a0Alespo\u0148 podle pr\u00e1vn\u00edch expert\u016f dan\u00e9 st\u00e1ty maj\u00ed opravdu \u0161irokou \u0161k\u00e1lu n\u00e1stroj\u016f, taktik a potenci\u00e1ln\u00edch rozsudk\u016f k\u00a0dispozici. Mezi nimi je:\u00a0\t\tZatla\u010dit na feder\u00e1ly, aby byli drsn\u011bj\u0161\u00ed p\u0159i vy\u0161et\u0159ov\u00e1n\u00ed a vyjedn\u00e1v\u00e1n\u00ed s\u00a0Googlem\t\tZapojit se do jejich vlastn\u00edho odhalov\u00e1n\u00ed a jedn\u00e1n\u00ed o dohod\u011b s\u00a0Googlem\t\t\u017dalovat u feder\u00e1ln\u00edho soudu pod feder\u00e1ln\u00edmi antimonopoln\u00edmi z\u00e1kony, kde budou hledat nez\u00e1visl\u00e9 napraven\u00ed, pokud se jim nepoda\u0159\u00ed vyjednat n\u011bjakou potenci\u00e1ln\u00ed dohodu mezi Googlem a feder\u00e1ly a nic se nedohodne ani mezi nimi.\u00a0Online inzerce \u201ea po\u0161kozen\u00ed spot\u0159ebitel\u016f\u201c\u00a0 ve vy\u0161et\u0159ov\u00e1n\u00ed. \u00a0Jak ji\u017e bylo indikov\u00e1no, vy\u0161et\u0159ov\u00e1n\u00ed se budou zam\u011b\u0159ovat hlavn\u011b na to, jestli a jak moc velk\u00e1 je kontrola GOogle (a Facebooku) nad digit\u00e1ln\u00edm trhem inzerce a jestli se jim poda\u0159ilo odkoupit spole\u010dnosti, aby mohli p\u0159emoci konkurenci. Pod\u00edl na on-line inzerci Google tento rok je zhruba okolo t\u0159iceti sedmi procent a Facebook dr\u017e\u00ed pod\u00edl o dvaceti dvou procentech, alespo\u0148 podle odhad\u016f spole\u010dnosti eMarketer. Av\u0161ak pokud je Amazon zahrnut, tak se celkov\u00fd pod\u00edl t\u011bchto t\u0159\u00ed spole\u010dnost\u00ed na digit\u00e1ln\u00edch dolarech rovn\u00e1 zhruba sedmdes\u00e1ti procenty.Jedn\u00edm zp\u016fsobem, jak\u00fdm m\u016f\u017eeme nahl\u00ed\u017eet na \u017ealobu st\u00e1tn\u00edch z\u00e1stupc\u016f, je jako na pojistku proti nedostate\u010dn\u011b agresivn\u00ed feder\u00e1ln\u00ed \u017ealob\u011b. V\u00a0roce 2013 Komise pro feder\u00e1ln\u00ed obchod (Federal Trade Comission FTC) vyjednalo dohodu b\u011bhem jeho antimonopoln\u00ed \u017ealoby proti GOogle, co\u017e n\u011bkte\u0159\u00ed ozna\u010dovali jako pouh\u00fd pohlavek. Ostatn\u00ed v\u011b\u0159\u00ed tomu, \u017ee to byl spr\u00e1vn\u00fd v\u00fdsledek. Mezist\u00e1tn\u00ed \u017ealoba se ale bude d\u00edvat \u201eza ramena\u201c feder\u00e1l\u016fm, i kdy\u017e se ti dva budou muset n\u011bjak shodnout na postupu.\u00a0Minul\u00e9 a st\u00e1vaj\u00edc\u00ed stanoviska, kter\u00e1 byla zve\u0159ejn\u011bn\u00e1 n\u011bkolika individu\u00e1ln\u00edmi vrchn\u00edmi st\u00e1tn\u00edmi z\u00e1stupci tak\u00e9 zna\u010d\u00ed to, \u017ee alespo\u0148 n\u011bkte\u0159\u00ed z\u00a0nich se ji\u017e nyn\u00ed rozhodli, \u017ee GOogle \u0161kod\u00ed konkurenci a ji\u017e se d\u00edv\u00e1 po odpov\u011bdnosti a a\u017e na n\u00e1pravu. Av\u0161ak dok\u00e1z\u00e1n\u00ed odpov\u011bdnosti v\u00a0kontextu potenci\u00e1ln\u00edho rozsudku je ale \u00fapln\u011b n\u011bco jin\u00e9ho.\u00a0Pro\u010d by n\u00e1s to m\u011blo zaj\u00edmat. \u00a0GOogle zauj\u00edm\u00e1 takov\u00e9 stanovisko, \u017ee operuje ve vysoce konkuren\u010dn\u00edm prost\u0159ed\u00ed, s\u00a0t\u00edm \u017ee Facebook, Amazon, Microsoft a Apple (a jin\u00ed) v\u0161ichni sout\u011b\u017e\u00ed s\u00a0touto spole\u010dnost\u00ed v\u00a0r\u016fzn\u00fdch trz\u00edch. GOogle tak\u00e9 bude zv\u00fdraz\u0148ovat fakt, \u017ee eMarketer\u016fv odhad t\u0159iceti sedmi procent je d\u016fkazem toho, \u017ee Google nen\u00ed dominantn\u00ed ani nekontroluje digit\u00e1ln\u00ed inzerci ve Spojen\u00fdch St\u00e1tech.\u00a0Google tak\u00e9 ji\u017e v\u00a0minulosti tvrdil, \u017ee jeho chov\u00e1n\u00ed je zam\u011b\u0159eno na a hlavn\u011b \u010derpaj\u00ed z\u00a0n\u011bho v\u00fdhody spot\u0159ebitel\u00e9. A skute\u010dn\u011b, bude ur\u010dit\u011b velice zaj\u00edmav\u00e9 sledovat, jak se bude dokazovat \u0161koda pro spot\u0159ebitele z\u00a0\u010din\u016f Google, podle tradi\u010dn\u00edch antimonopoln\u00edch standard\u016f. Av\u0161ak zjevn\u00e1 absence spot\u0159ebitelsk\u00e9ho po\u0161kozen\u00ed je\u0161t\u011b nezastavila Evropskou Komisi od pokutov\u00e1n\u00ed GOogle zhruba dev\u00edti miliardami dolary a na\u0159\u00edzen\u00edm zm\u011bn v\u00a0byznys praktik\u00e1ch spole\u010dnosti (proti t\u011bmto rozsudk\u016fm a pokut\u00e1m se nyn\u00ed Google odvol\u00e1v\u00e1).\u00a0Jak ji\u017e bylo zm\u00edn\u011bno v\u00fd\u0161e, je tu jist\u00e1 presumpce odpov\u011bdnosti mezi n\u011bkter\u00fdmi autoritami vy\u0161et\u0159ov\u00e1n\u00ed. \u0158ekn\u011bme, \u017ee vy\u0161et\u0159ovatel\u00e9 skute\u010dn\u011b ur\u010d\u00ed, \u017ee do\u0161lo k\u00a0protikonkuren\u010dn\u00edmu chov\u00e1n\u00ed spole\u010dnosti, tak pot\u00e9 vyvst\u00e1v\u00e1 ot\u00e1zka n\u00e1pravy, se kterou si pr\u00e1v\u011b nyn\u00ed nedok\u00e1\u017ee poradit ani Evropsk\u00e1 Unie. Jak tvrd\u00ed budou muset b\u00fdt? A bude n\u00e1prava zahrnovat uvoln\u011bn\u00ed n\u011bkter\u00fdch akvizic?\u00a0Pokud se tedy nepoda\u0159\u00ed GOogle vyjednat n\u011bjakou dohodu, tak pot\u00e9 bychom mohli b\u00fdt sv\u011bdky roky trvaj\u00edc\u00edho soudn\u00edho sporu. Av\u0161ak ur\u010dit\u011b m\u016f\u017eeme bezpe\u010dn\u011b vsadit na to, \u017ee spole\u010dnost nep\u0159istoup\u00ed na dohodu, pakli\u017ee by byly podm\u00ednky dohody pro spole\u010dnost \u00fanosn\u00e9 \u2013 tak, jako tomu bylo v\u00a0roce 2013 \u2013 co\u017e je n\u011bco, co st\u00e1ty pravd\u011bpodobn\u011b nebudou cht\u00edt a budou proti tomu brojit.                                                                                                                                                                                                                                                                                                                                                                                                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